• about
• services
• solutions
• contact

LET'S TALK

The Plot

corner6labs was conceived to pioneer new marketing solutions. Period. We are passionate about innovative marketing, social media, and marketing technologies. However, we are not a traditional marketing firm; we are a marketing communication firm that is not constrained by limiting stereotypes of traditional marketing firms. Most importantly, we get your point across.

The Premise

Traditional marketing just doesn't work well anymore. More marketing and advertising dollars are being wasted because consumers have gotten good at filtering out what they consider "babble". We feel for you because you want your brand to make an impact in your sales and marketing efforts.  So what are your options? Well, you could save up (or get an investor...seems to be the thing) and hire that "expert" advertising firm to come in and speak marketing nerdery to you, pretending to know your customers more than you do by holding up complicated graphs and charts, or... you could look in the mirror and realize that you and your employees probably know your customer and your market better than anyone else. Back in the day, only deep-pocketed marketing departments could afford to churn out those "cool" marketing campaigns. However, with the advent of social media, the playing field has officially been leveled. These days if it looks too polished... FILTERED, if it's from an untrusted source... FILTERED...if it's from an annoying source... FILTERED. The bottom line is that your marketing communication has to change because if they don't...FILTERED!

The Promise

Here is what we know:

Whoa! Where did that employee engagement bit come from? Here is the deal. Most companies have the internal resources to come up with impactful brand-messaging but just don't acknowldge it. Before starting corner6labs, we worked at a nationally recognized marketing firm for Human Resources software and service providers that was very successful with their internal marketing effors. A part of what makes them so successful, is that they draw heavily on idea contributions from their employees. Now you may be saying, well you guys were marketers...well not really, only a few were "marketing professionals", most had expertise in other fields unrelated to brand engagement. We quickly realized that employee involvement however diverse, fostered an extreme level of creativity. 

As social media came along, we found that a lot of companies were clueless to the platform's "language". Companies approached social media with the same attitude they did any other media, and with the inherent nature of the masses to reject corporate bull, they were doomed to fail. Therfore, when we started corner6labs, we embraced the philosophy of brand recognition through employee involvement, using correct social media communication strategies.

We understand the connection between engaged employees and your messaging platform. Your employees are the key to transforming your marketing from a corporate endeavor to a grassroots movement that can’t be stopped. Our goal is to help you work with your employees to outthink and outperform your competitors branding and communication efforts. We want your company to know what Seth Godin knows before he knows it, to beat the Wexley School for Girls at their own game and to be the company that your competitors whisper fearfully (or better still, enviously) about at lunch.

We help our clients generate impactful, innovative and cost effective marketing campaigns by facilitating rich engagement amongst employees and customers. We leverage proven team communication and dynamics methodologies along with leading behavioral assessment tools. We help small and medium size firms engage employees to make a difference on their brand. We help them drive marketing innovation and campaigns that are impactful and emotionally engaging for themselves and their customers.

GO DEEPER AND FIND what we do

©2009 - 2010 cornersix.com. all rights reserved. Mobile version of this site

• about
• services
• solutions
• contact

LET'S TALK

You ever wonder what the term "go off into the woods" mean? We do all the time since other marketing firms seem to love this term. What are they doing in the "woods"? Do they interact with tree frogs and magical fairies (assuming that not all fairies are magical)?

At corner6labs we specialize in marketing communication services but we don't "go off into the woods". Instead, we keep it real, real experiences, real research, real processes. We work in close collaboration with your employees and customers to come up with meaningful and engaging campaigns. Many marketing firms and ad agencies say that they listen and work in collaboration with clients to meet their goals and satisfy their unique needs...blah, blah, blah. The difference is that we really mean it.

Our consulting services are based on the use of leading behavioral assessment and group dynamic tools that allow us to effectively lead and facilitate communication among your employees and customers. The outcome of these exercises are campaigns created and developed from inside-out, driving innovation, relevancy and employee engagement. Our methodology was built to create breakthrough campaigns that are cost effective and easy to implement. To learn more about our methodology and how we can work together, call us or complete our contact form to send us an email.

Our marketing services are meant to support and complement our clients' internal resources. We provide marketing services that include design, content, web development, video development and campaign management. To learn more about our marketing services and how we can help you,  call us or complete our contact form to send us an email.

GO DEEPER AND FIND OUT HOW WE DO IT

©2009 - 2010 cornersix.com. all rights reserved. Mobile version of this site

• about
• services
• solutions
• contact

LET'S TALK

Customers can access tools to filter marketing messages in ways never seen before and they are poised for  hockey-stick growth and further penetration. Pop-up Blockers, Anti-Spam, Satellite Radio, DVRs and social media have been successful for a good reason, they help customers control the amounts of useless information they are exposed to on a daily basis. Brands need to communicate in new ways with customers. Nowadays, it’s not the campaign that costs the most that attracts customers; it’s the most honest, authentic and engaging company that wins the day.

Social media and Web 2.0 tools have leveled the field, so it’s possible to see past the high-dollar smokescreens. Social media is an entirely different game, shouting your message to people does not work, it is all about participation, trust, sharing and user-generated content. It's word-of-mouth on steroids, people can reach others faster, further, and with richer communication tools than ever before.

Small and medium size firms are in a privileged position to leverage these market changes. If you are one of them, we think that you should stop doing "me too" marketing (well...maybe not entirely, just yet) and create breakthrough and innovative campaigns that are memorable and engaging. Alas, we know this is a huge challenge for you, and you have already wasted valuable dollars on ideas that were not crafted with the social media platform in mind.

Denial is not a river in Egypt, and to fix the issue you have to realize two things: 1) your traditional marketing endoevours stink, it's not adaptable and you are paying too much to that marketing firm that knows nothing about your market or your customer's psyche 2) if you are a small to medium size firm, you are sitting on a gold mine in your employees, walk on to the field and give them some credit. Start mining the vein of marketing gold running through your employees and customers. After all, they know your culture, your product/service, your market, your competitors, and customers better than anyone else.

There is a huge marketing challenge out there and many don't want to take it seriously. They can do whatever they want, but our solution is for those that want to embrace social media and the changes that come with it. We propose to work with your employees and consumers to come up with break-through ideas that keep your customers and prospects busy taking about your brand.

Contact us to talk about how we can help you generate marketing campaigns that are break-through and socially engaging for customers and employees.

GO DEEPER AND let's do it for you

©2009 - 2010 cornersix.com. all rights reserved. Mobile version of this site

• about
• services
• solutions
• contact

Fill the form below and we will contact you shortly.

You can also reach us at toll free 877.885.7129, or by filling out the form below.

View corner6labs in a larger map

©2009 - 2010 cornersix.com. all rights reserved. Mobile version of this site